Frequently Asked Questions

We work best with businesses that are serious about growth, companies ready to compete and scale in their market, not just “try” marketing. If you’re a service-based business with a solid reputation, a reliable team, and the ambition to dominate your local market, you’ll fit perfectly.

Most of our clients are law firms and contractors (HVAC, plumbing, roofing, remodeling) operating in competitive metro areas. They come to us because they’re ready for a structured, data-driven marketing strategy that not only increases leads but also improves lead quality and grows revenue long-term.

If you value strategy, clarity, and accountability, and you’re looking for a marketing partner that treats your budget like an investment, not an experiment, then yes, we’re likely the right fit.

We specialize in high-intent, service-based industries where quick decisions and strong local visibility drive results. Our best performance comes from law firms and contractors in competitive metro markets with populations over 500,000.

Law Firms: Bankruptcy, Business Law, Criminal Defense, DUI, Elder Law, Employment Law, Estate Planning & Probate, Family Law, Immigration, Mass Torts, Medical Malpractice, Personal Injury, Real Estate, Workers’ Compensation.

Contractors: HVAC, Plumbing, Roofing, Remodeling.

These industries see the strongest results because search-driven demand and fast response times make skilled, data-backed marketing especially effective.

We use a structured research process built on big-data tools, AI-driven market analysis, and extensive experience in your specific niche. We analyze search demand, customer intent patterns, and competitive saturation in your metro, then review your top competitors’ ads, websites, SEO footprint, and reviews to see exactly what drives results. We also audit your current marketing to identify bottlenecks and missed opportunities.

This level of depth is why we specialize in only a few niches. It allows us to operate with real expertise, not surface-level knowledge. By combining industry data, AI insights, and proven experience, we build strategies based on evidence, ensuring your budget goes toward what consistently produces growth.

Yes. In fact, we’re built for them. Our strongest results come from businesses operating in metro areas with populations over 500,000, where competition is aggressive and customer intent is high. These markets demand precise targeting, strong positioning, rapid optimization, and a data-driven approach that can outpace competitors who rely on generic marketing.

We use industry-specific benchmarks, big-data tools, and AI-driven analysis to understand exactly how your market behaves and where the fastest wins are. If you’re in a major metro and want to stand out, scale, and dominate your category, our systems are designed specifically for environments like yours.

We work best with service-based businesses that have 1 to 100 employees, large enough to handle increased lead flow, but still agile enough to move quickly and implement strategy effectively. Most of our clients are companies with an established online presence, consistent demand, and the operational capacity to scale.

This size range allows us to drive measurable growth without overwhelming your team. Whether you’re a small company looking to break into a larger market or a mid-size operation ready to dominate your metro, our systems are designed to support predictable, sustainable expansion.

We don’t cap how many clients we take on as an agency. We are expanding rapidly, but we do limit how many clients each marketing team handles. This ensures every business receives senior-level attention, fast communication, and consistent performance.

Your account won’t get lost in the mix. Each team works with a manageable number of clients, so your campaigns are monitored closely, optimized regularly, and overseen by specialists who understand your industry.

This structure allows us to scale as a company while still giving every client the focused, high-quality support needed to outperform competitors in their market.

We approach marketing like a science, not guesswork. Everything we do is built on intelligent design, data, testing, and measurable performance. We don’t rely on vague creative ideas; we rely on strategy, analytics, and continuous optimization.

We specialize specifically in law firms and contractors, which means we understand their customer behavior, competitive pressures, and growth challenges at a deeper level than generalist agencies. That focus allows us to outperform competitors quickly and consistently.

And unlike most agencies, we deliver holistic, full-spectrum marketing: ads, SEO, websites, reputation management, optimization, tracking, and strategic support all working together as one system. No handoffs, no gaps, no guessing. Above all, we operate with complete honesty, transparency, and a commitment to mastery over mediocrity.

Your campaigns are managed by top-tier marketing experts with deep experience in the industries we serve. Each team member is highly trained in their specific field, supported by ongoing education, advanced courses, and professional certifications to stay ahead of industry changes.

Beyond expertise, our people share a specific mindset. They are meticulous, diligent, and relentlessly focused on results. Every recommendation is backed by data, every decision is intentional, and every campaign is monitored with care.

You are supported by specialists who not only know what they are doing but are genuinely committed to helping your business grow.

Cheaper marketing is almost always more expensive in the long run. Low-cost providers rely on generic tactics, minimal research, and inconsistent execution, which leads to poor lead quality, wasted ad spend, and months of lost growth that you can never get back.

Our approach is different. We invest heavily in strategy, data, specialization, and senior-level talent so your marketing produces predictable results, not random spikes. You are paying for expertise, speed, accuracy, and a system designed specifically for law firms and contractors in competitive metro markets.

If your goal is reliable growth, not experiments or guesswork, choosing a premium partner gives you a measurable advantage and a much higher return on investment.

Yes. We publish detailed case studies alongside verified reviews from clients on Trustpilot. They include real campaign data and feedback from law firms and contractors similar to your business.

You can view them here: Case Studies and Testimonials. This gives you full transparency into our performance, reliability, and the results we have delivered to other businesses like yours.

We offer a full range of marketing and growth services designed to help laws firms and contractors succeed in competitive metro markets. Our goal is to increase high-quality leads, strengthen your visibility, and support long-term revenue growth.

Our services include:
• Google Ads
• Google Local Services Ads
• Social media advertising
• SEO and Google Maps optimization
• Website design and conversion optimization
• Social media management
• Reputation management
• Funnel and landing page development
• Tracking, analytics, and reporting
• Business and sales consulting

We build a tailored plan based on what your business actually needs to grow efficiently and profitably.

Yes. You have the flexibility to choose only the services that make sense for your business. We begin by evaluating your goals, market, and current performance, then recommend the services that will create the highest impact with the least wasted spend.

Some clients start with one or two core services, while others prefer a full growth system. The key is alignment with your goals and your capacity to scale.

You never pay for services you do not need. Our job is to identify the most efficient path to results and build a plan that delivers predictable growth without unnecessary costs.

Yes. Google Ads management is one of our core specialties. We handle everything for you, including campaign setup, keyword strategy, ad creation, bidding, targeting, tracking, and continuous optimization. Our priority is generating high-quality leads at a profitable cost, not just clicks.

Your management also includes dedicated landing page design, click-fraud prevention, full call tracking, and detailed performance reporting so you always know exactly where your budget is going and what results it is producing.

We use data, competitive insights, and industry benchmarks to keep your campaigns ahead of competitors in your metro, while you stay focused on running your business.

Yes. We fully manage your Google Local Services Ads from start to finish. This includes account setup, profile optimization, service area configuration, bidding strategy, ongoing updates, and continuous performance monitoring.

We also help you maximize your LSA ranking by improving your review profile, strengthening your responsiveness score, and ensuring your business meets all Google requirements.

You receive detailed reporting, call tracking, and clear insight into which leads are converting. Our goal is simple: position you at the top of your market, increase high-intent calls, and keep your cost per lead as efficient as possible.

No. We do not offer pay-per-lead marketing, and there is a good reason for that. Pay-per-lead models often prioritize volume over quality, which results in shared leads, low buyer intent, and inconsistent performance. These models also limit transparency because you cannot see how leads are generated, what ads are running, or how your budget is actually being used.

Our approach is the opposite. We build campaigns that generate exclusive, high-intent leads directly for your business, with full visibility into the data, targeting, and strategy behind every result. This produces better lead quality, stronger conversion rates, and far more predictable growth long-term.

Yes. We specialize in improving visibility on both Google Search and Google Maps. Our strategy focuses on the factors that matter most: technical SEO, high-quality content, local citations, review growth, on-page optimization, and strengthening your overall local authority.

For Google Maps specifically, we optimize your Business Profile, improve your category relevance, enhance your proximity signals, and help you generate consistent, high-quality reviews that influence ranking.

Everything is built around increasing your visibility where your customers are searching, so you attract more high-intent leads and outperform competitors in your metro.

Yes. We can build a completely new website for your business using either WordPress or Webflow, two of the best platforms for speed, flexibility, and long-term scalability. We design every site with a clear focus on conversion, trust, and user experience, not just visual appeal.

Your new website will be structured to support SEO, paid ads, tracking, and a seamless marketing ecosystem. We handle everything from design and copy to technical setup and launch.

The end result is a high-performance website built to convert visitors into paying customers and help your business grow in competitive metro markets.

Yes. If your current website has a solid foundation, we can optimize it instead of rebuilding it. We focus on improving the elements that directly impact performance such as speed, layout, messaging, SEO, tracking, and overall user experience. This approach is often faster and more cost-effective than starting from scratch.

However, if your website is built on an outdated platform or is significantly lacking in structure or functionality, we will advise you to build a new one. In those cases, optimization alone cannot deliver the results you need.

Either way, the goal is the same: a website that converts more visitors into paying customers and supports your growth.

Yes. We design dedicated landing pages that consistently outperform standard websites. Our landing pages typically convert 20 to 40 percent of visitors, which is dramatically higher than the 2 to 3 percent conversion rate most websites see.

Each page is built with proven conversion principles: clear messaging, strong calls to action, fast load times, trust elements, and layouts specifically tested for law firms and contractors.

We integrate every landing page with your tracking and call systems so you can see exactly which campaigns drive paying customers. Our goal is simple: turn as many visitors as possible into high-quality leads at the lowest cost.

Yes. We manage both paid social media campaigns and your ongoing organic content. For ads, we handle strategy, audience targeting, creative development, testing, and continuous optimization to generate high-quality leads and support brand visibility.

For organic content, we create posts that build trust, strengthen your brand, and keep your business top of mind. This includes educational content, service highlights, reviews, behind-the-scenes updates, and authority-building material tailored to law firms and contractors.

Everything is aligned with your marketing goals, and we track performance closely so you always know what is working and why.

Yes. We help you generate more high-quality reviews from your customers and strengthen your online reputation across Google and other major platforms. Our system makes it easy for satisfied clients to leave feedback, while filtering out potential negative experiences before they go public.

We also monitor your online presence, manage responses, and ensure your business appears trustworthy, credible, and active. A strong reputation directly impacts lead quality, conversion rates, and long-term revenue, and our goal is to help you build a consistent stream of positive reviews that reflect the real value of your service.

Yes. We refine your messaging and positioning as part of every marketing campaign we run. This includes improving how your business communicates value in ads, landing pages, website content, and social posts. Clear, confident messaging is essential for converting prospects into paying customers, which is why we prioritize it in everything we produce.

However, we do not offer full-scale branding services such as brand identity development or complete rebranding packages. For local service businesses, messaging and positioning drive far more revenue than traditional branding work, so we focus on the elements that directly increase leads, conversions, and long-term growth.

Yes. When we run lead generation campaigns, we often integrate them directly with your CRM so every lead is captured, tracked, and followed up on automatically. We set up marketing automations for key workflows such as lead nurturing, review generation, missed-call follow-up, and appointment reminders.

If your current CRM is not fully optimized, we can enhance it to improve lead management and conversion rates. Our goal is to build a seamless system that ensures no lead slips through the cracks and that your follow-up is fast, consistent, and measurable.

Yes. We set up full custom tracking so you can see every lead, call, form submission, and conversion in one place. You will always know exactly where your results are coming from and how your campaigns are performing.

For lead follow-up, we use automation primarily with social media ad campaigns, since those leads require faster and more consistent follow-through to convert. These automations support your team by improving speed-to-contact and helping you close more of the leads you are already paying for.

The goal is simple: stronger tracking, faster follow-up, and higher conversion rates from your marketing.

Yes. We work with both B2B and B2C service businesses, with a strong focus on law firms and contractors.

For law firms, we support a wide range of practice areas, including Bankruptcy, Business Law, Criminal Defense, DUI, Elder Law, Employment Law, Estate Planning and Probate, Family Law, Immigration, Mass Torts, Medical Malpractice, Personal Injury, Real Estate, and Workers’ Compensation. Most of these practices operate on a B2C model, but we also work with B2B firms when the offering aligns with our lead generation systems.

For contractors, we work with both residential and commercial service companies. In commercial contracting, we focus on generating leads for small to medium ticket jobs, since very high-ticket projects are usually sourced through tenders and not digital marketing.

Whether B2B or B2C, we tailor strategy based on how your customers make decisions and what drives revenue in your specific market.

We start by analyzing your business, your market, and your goals in detail before recommending any tactics. This includes reviewing your current marketing performance, studying search demand and customer intent in your metro, and analyzing how your competitors attract and convert leads.

We then combine this data with our experience in your industry to identify the channels, messaging, and budget allocation most likely to produce the highest return. The result is a custom, data-driven strategy built around lead quality, conversion rates, and revenue growth, not generic packages or assumptions.

Onboarding is structured, fast, and focused on generating measurable results as quickly as possible. We start with in-depth research into your market, competitors, customers, and existing data to build a custom, data-driven strategy tailored to your goals. Every campaign is reviewed and approved with you before launch, so there are no surprises.

For performance-driven services like Google Ads, onboarding typically takes only 4 to 5 business days before campaigns go live and begin generating initial leads. From there, we continuously optimize the entire system month over month, improving targeting, messaging, conversion rates, and overall revenue performance over time.

Yes. You will have a dedicated account manager who serves as your main point of contact and oversees your campaigns end to end. They coordinate strategy, monitor performance, communicate updates, and ensure execution stays aligned with your goals.

Behind them is a team of specialists handling specific areas like websites, ads, SEO, tracking, and optimization, but you always communicate through one accountable person. This keeps communication clear, decisions fast, and performance consistent, while ensuring nothing falls through the cracks as your campaigns scale.

Yes. Before launching anything, we conduct a full review of your existing marketing to understand what is working, what is underperforming, and where money or opportunities are being wasted. This includes your ads, website, tracking setup, lead flow, messaging, and conversion paths.

The goal is not to start from scratch blindly, but to build on what already works and fix what is holding results back. This review allows us to make informed decisions, avoid unnecessary spend, and design a strategy that generates initial leads quickly while setting the foundation for consistent, long-term growth.

Yes. In-depth market and competitor research is a mandatory part of our process. Before launching anything, we analyze your local market, search demand, customer behavior, and competitive landscape to understand exactly who you are competing against and where the real opportunities are.

We review competitor ads, offers, messaging, keywords, landing pages, reviews, and visibility across Google and Maps. This allows us to identify gaps, weaknesses, and areas where you can win faster and more profitably.

Every strategy we build is based on this research, ensuring your campaigns are custom, data-driven, and designed to outperform competitors in your specific market, not rely on generic tactics.

We start by aligning your business goals with data, not assumptions. We look at your industry, location, budget, sales process, and how your customers actually search, compare, and convert. Then we analyze channel-level performance benchmarks across Google Ads, Google Local Services Ads, SEO, Google Maps, and social media advertising to see where the fastest and most profitable opportunities are.

We prioritize platforms that can generate results quickly while building long-term growth at the same time. Every tactic is chosen based on expected ROI, lead quality, and scalability, not trends or preferences. As data comes in, we continuously adjust and refine the mix to maximize performance.

Your strategy is fully custom-built. We do not use one-size-fits-all packages because they fail in competitive local markets. Every business has different goals, margins, locations, competitors, and capacity to handle leads.

We start with in-depth research and data analysis, then design a strategy around what will generate leads and revenue for your specific situation. Channels, budgets, messaging, tracking, and optimization plans are tailored to your business, not pulled from a template.

That said, we apply proven frameworks where they make sense. The execution is structured, but the strategy itself is always personalized to maximize return and scale results efficiently.

We review performance continuously and make optimizations on an ongoing basis, not just during scheduled meetings. Your campaigns are monitored daily, with data-driven adjustments made as needed to improve results.

You will receive regular performance reports that clearly show what is working, what is not, and what actions we are taking next. We also schedule structured strategy reviews at agreed intervals to discuss results, insights, and upcoming priorities.

This combination of constant optimization and planned reviews ensures your strategy evolves with the data and continues improving month over month as your business grows.

Yes. Every campaign is designed to prioritize high-value customers, not just lead volume. We define value based on what actually drives revenue for your business, then build targeting, messaging, and funnels around that profile.

For example:‍

Law firms: We focus on higher-value case types, stronger intent keywords, and prospects with clear legal needs and higher case potential, not low-quality or exploratory inquiries.‍

Contractors: We prioritize homeowners or businesses looking for installations, replacements, remodels, or ongoing services rather than price shoppers or one-off repair jobs.

While any healthy campaign will still generate some lower-value leads, our goal is always to maximize the share of high-value customers over time. We use search behavior, ad performance, conversion data, and historical results to continuously refine targeting so you attract better customers and generate higher revenue per case or job.

Yes. Our strategies are built specifically to help you win in your local market, not just participate in it. We focus on increasing your visibility exactly where high-intent customers are searching, comparing options, and ready to take action.

By combining precise local targeting, strong positioning, high-converting messaging, and continuous optimization, we help you capture a larger share of demand in your service area. Over time, this compounds into stronger brand recognition, more inbound opportunities, and a clear competitive advantage.

The goal is not short-term spikes. It is sustained local dominance that consistently drives leads, customers, and revenue.

We use custom tracking to give you full visibility into what is actually driving results. Every campaign is set up to track calls, form submissions, booked leads, cost per lead, and revenue-impacting actions, not just clicks or impressions.

You receive clear, easy-to-read reports that show how each channel is performing and where your budget is producing the best return. We review this data regularly to identify what is working, what needs adjustment, and where opportunities exist to scale.

Nothing is hidden or vague. You always know where your money is going, what it is producing, and how performance is improving over time.

We treat every campaign as a living system, not a set-it-and-forget-it launch. From day one, we track performance across ads, keywords, audiences, landing pages, calls, and conversions to see what is actually driving revenue.

We continuously test variables such as targeting, messaging, offers, creative, bidding strategies, and funnels. Winning elements are scaled, underperforming ones are refined or removed. As more data comes in, we shift budget toward the highest-performing channels, customer types, and service areas.

Over time, this compounding optimization improves lead quality, lowers cost per acquisition, and increases return on investment. The result is a marketing system that gets smarter, more efficient, and more profitable month over month.

We focus on building a marketing system, not short-term wins. The goal is to create consistent lead flow, improving efficiency and results month over month rather than chasing temporary spikes. We start by generating initial leads quickly, then continuously optimize every part of the system based on real data.

Over time, we refine targeting, messaging, conversion paths, and budgets to increase lead quality, lower cost per acquisition, and grow revenue predictably. We also identify which channels and customer types deliver the highest lifetime value and scale those deliberately.

This approach creates stability, scalability, and compounding results, so your growth becomes more predictable and less dependent on one tactic or platform.

The investment depends on three factors: how many new customers you want, how quickly you want to grow, and how competitive your local market is. Those factors determine the strategy, channels, and level of effort required to generate meaningful results.

Our goal is simple. Every engagement is designed to deliver a strong return, typically targeting at least a 10x return on marketing spend. That means if you invest X, the strategy is built to generate at least 10X in revenue, not just leads or traffic.

Before making any recommendation, we carefully evaluate your situation and explain the full investment clearly. You always know exactly what you are paying for, with no hidden fees or unexpected costs.

If you would like to learn more, schedule a free consultation with our team.

You are not locked into a long-term contract. We work month to month with a one-month notice period. We do this intentionally because we believe results, not contracts, should be the reason clients stay.

Many agencies rely on long commitments to protect themselves. We rely on performance. On average, our clients work with us for over four years because the strategy continues to deliver measurable growth, not because they are obligated to stay.

You remain with us because the partnership creates value, not because you are locked in.

In most cases, yes. Onboarding is a resource-intensive phase that includes in-depth research, strategy development, landing page design, tracking setup, and system configuration. This work is essential to launching campaigns correctly and generating results quickly.

That said, speed is a priority for us. Our company is growing quickly, and we prioritize businesses that are serious about growth, not those that take months to make a decision. If you are ready to move forward and start generating new customers as soon as possible, we are often willing to waive or reduce the setup fee to remove friction and accelerate the launch.

The exact details depend on your situation, goals, and timeline. We explain everything clearly upfront so you know exactly what is included and why. If you would like to explore your options, the best next step is to schedule a free consultation with our team.

Ad spend is billed separately. Our fee covers research, strategy, setup, optimization, tracking, reporting, and ongoing performance improvements. Your advertising budget is paid directly to the platforms themselves, such as Google, Facebook, or YouTube.

This gives you full transparency and control. You always know exactly how much is going to ads and exactly what you are paying us for. There are no markups on ad spend and no hidden costs.

We also offer a price guarantee. Once you sign up, our fee stays the same regardless of how much you increase your ad spend in the future. Many agencies raise fees as ad budgets grow. We never do.

We don’t enforce a rigid, one-size-fits-all minimum, but there is a practical threshold where advertising starts to produce reliable, measurable results. The right budget depends on your industry, local competition, and how quickly you want to grow.

In most cases, we do not recommend spending less than $1,000 per month on ads. Below that level, it becomes difficult to generate enough data and volume to optimize properly. We currently work with clients spending anywhere from $1,000 to over $270,000 per month on ads.

The key is to treat advertising as an investment, not an expense. When campaigns are set up and optimized correctly, increasing your ad budget directly translates into more customers and more revenue. Our role is to ensure that investment produces a strong, predictable return.

We use simple, predictable billing through secure recurring card payments via Stripe. Your invoice is billed automatically on the same day each month, so there are no surprises or manual steps required.

This setup keeps billing consistent and transparent, lets you track payments easily, and ensures your campaigns run without interruption. If anything ever needs to change, our team handles it quickly and clearly.

In general, pausing and restarting online marketing campaigns is not recommended. When campaigns are stopped and later restarted, performance often drops because algorithms lose momentum and need time to relearn. If a campaign is generating profitable leads and revenue, turning it off rarely makes sense.

Instead, we manage performance intelligently. If certain campaigns underperform, we shut them down and replace them with better-performing strategies. If market conditions change or your priorities shift, we adjust budgets, targeting, or services without disrupting what is already working.

Our focus is always on protecting performance, maximizing returns, and adapting strategically rather than hitting pause on growth.

Our philosophy is to generate quick wins early while building long-term momentum. In most cases, paid channels like Google Ads, Local Services Ads and social media ads begin producing the first leads and customers within 4 to 5 business days.

That said, peak performance takes time. Advertising platforms use machine learning, which means campaigns need data to optimize. Over the first few months, lead quality improves, costs stabilize, and results become more consistent and scalable.

Longer-term channels like SEO and Google Maps typically require 6 to 12 months to deliver significant impact. The result is a balanced system that delivers fast traction now and durable growth over time.

You should expect measurable growth in leads, customers, and revenue, not vague marketing metrics. In the early stages, results typically come from paid channels, where we focus on generating qualified leads quickly and identifying what converts best in your market.

As campaigns mature, lead quality improves, cost per lead stabilizes, and overall return increases. Over time, additional channels like SEO and Google Maps strengthen your visibility and reduce reliance on paid traffic, improving margins and consistency.

The exact outcome depends on your industry, market competition, and investment level, but the objective is always the same: predictable lead flow, higher-quality customers, and a clear, trackable return on marketing spend.

No reputable agency can honestly guarantee exact results. Agencies that do are usually selling empty promises, not performance. Marketing outcomes depend on factors like competition, demand, budget, and your internal sales process, all of which evolve over time.

What we do guarantee is disciplined execution, full transparency, and a relentless focus on generating qualified leads, customers, and revenue. Every decision is data-driven, every campaign is actively managed, and every dollar you invest is treated as if it were our own.

Here is the real guarantee: if nothing changes, your results won’t change either. Working with us means changing that trajectory. We apply strategy, precision, and sustained optimization to turn marketing into a predictable system for long-term growth.

We don’t let underperforming campaigns linger. If something isn’t working, it gets identified quickly through real-time data, shut down if needed, and replaced with a better-performing approach. There is no “waiting it out” and no emotional attachment to tactics.

Every campaign is continuously tested, measured, and optimized. When results dip, we diagnose the cause immediately, whether it’s targeting, messaging, offer, or channel performance, and make decisive adjustments.

The goal is simple: protect your budget and redirect it toward what generates leads, customers, and revenue. If a campaign earns its place, we scale it. If it doesn’t, we move on fast.

We track performance at the level that actually matters to your business, not vanity metrics. From day one, we implement custom tracking so every lead, call, and form submission is fully visible and attributed to the exact channel and campaign that generated it.

To estimate ROI, we use real numbers from your business. This includes your lead-to-customer conversion rate and average customer value. If needed, we help you refine these inputs so the math reflects reality, not assumptions. This allows us to translate leads into revenue and clearly show what your marketing is producing.

Lead quality is monitored continuously through call recordings, form submissions, close rates, and downstream performance. Over time, we optimize toward higher-value customers, not just higher volume.

Long-term growth is measured through trends in cost per lead, cost per customer, total revenue generated, and scalability across channels. The objective is simple: predictable, improving returns month over month.