How We Helped a NYC Plumbing Company Generate $469K in Revenue from 1,429 Leads

We implemented CyberEngine™ Advertising, our proprietary marketing system combining Google Ads, Local Services Ads, and automated review requests to drive qualified leads and build trust at scale.

We started by restructuring their entire Google Ads setup. We created segmented ad groups for each core plumbing service—like drain clearing, emergency repairs, and water heater installs—targeted by ZIP code. We also implemented negative keywords to block unqualified searches, ensuring every click came from someone who needed service and was within range. Each ad was written with direct-response copy designed to convert leads into phone calls or messages quickly.

We activated their Google Local Services Ads (LSA) profile, which is a pay-per-lead platform where only pre-screened local providers appear. We walked the client through Google’s license verification and background checks, then optimized their LSA listing with service categories, hours, and customer review integration. This ensured they were eligible to appear at the very top of Google when someone searched for “plumber near me.”

Next, we deployed our Reputation Management automation, which sent a friendly follow-up to every customer after a job. Happy customers were directed to leave a Google review, while unsatisfied ones gave feedback privately. This created a flow of five-star reviews that built trust and boosted rankings—without burdening the field team. The system was fully automated, requiring no manual effort from the office or technicians.

We aligned the campaign with seasonal plumbing trends. Winter ads focused on frozen pipe repairs and heater issues, while spring and summer emphasized leak detection and remodeling support. This allowed the business to stay relevant year-round and capture the most in-demand traffic at the right time. We also increased emphasis on emergency repair services during high-risk weather periods like early March cold snaps and fall freezes.

To reinforce the entire system, we implemented conversion tracking and monthly reporting dashboards. The client could see how many leads came in, which campaigns generated them, and how they aligned with booked jobs on their calendar. We built custom attribution models that accounted for both phone calls and form fills, allowing the business to measure results down to the job.

This level of insight transformed their marketing from a cost center into a high-performance asset. They no longer had to guess what was working—they could see it clearly, every week.