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HVAC Company, NYC
How We Generated $1.2 Million in Revenue for a NYC HVAC Company
Industry
HVAC
Services
CyberEngine™ Full-Service Growth
First 12 Months
$1.2M
Additional Revenue
Additional Metrics
976
Leads Generated
About the Client
This established HVAC contractor has been a trusted name in New York City for nearly two decades, building a loyal customer base through a steadfast commitment to quality workmanship and superior service. Their team of over 15 highly skilled, certified technicians specializes in the complex demands of urban HVAC systems, focusing primarily on the residential sector while also adeptly serving a portfolio of small commercial clients. Their expertise spans everything from emergency repairs in high-rise apartments and historic brownstones to full system installations and seasonal maintenance contracts for apartment building managers and local businesses.
Operating across the dense and diverse boroughs of Manhattan, Brooklyn, Queens, and the Bronx, the company prides itself on its premium service delivery. However, despite their deep technical knowledge and a solid reputation built on word-of-mouth, they found themselves at a significant disadvantage in the digital arena. They were struggling to compete against larger, more aggressive regional players who had invested heavily in online marketing. This digital gap meant they were invisible to the vast majority of New Yorkers searching for HVAC services online, effectively capping their growth potential in one of the nation's most lucrative markets.
Challenges
The client’s growth was being throttled by three critical and interconnected challenges. First, their digital storefront—the company website—was fundamentally broken. The outdated design was not optimized for mobile devices, alienating the majority of users who search on their phones. It loaded slowly, offered minimal information about their services, and lacked a clear, compelling call-to-action (a prompt designed to get a user to take a specific action). This poor user experience resulted in high bounce rates (the percentage of visitors who leave a webpage without taking an action) and, most critically, a failure to convert the few visitors they did get into qualified leads (potential customers who have been vetted as fitting the target profile). The site was a digital dead end, costing them potential revenue with every visit.
Second, their visibility in local search results was virtually non-existent. When potential customers typed high-intent keywords like "emergency HVAC repair NYC" or "air conditioner installation Brooklyn" into Google, the client was nowhere to be found, typically buried on the third page or beyond. This meant they were completely missing out on the crucial "Google 3-Pack" (the top three local business listings shown on a map in Google search results), ceding hundreds of valuable, ready-to-buy customers to their more visible competitors every month. Their lack of a local search presence rendered them invisible at the exact moment customers needed them most, making sustainable growth impossible.
Finally, these digital deficiencies resulted in dangerously inconsistent lead generation and unpredictable revenue streams. The company was caught in a "feast or famine" cycle, heavily reliant on seasonal peaks and unreliable word-of-mouth referrals. This lack of a predictable lead pipeline (a visual representation of where prospects are in the purchasing journey) made it incredibly difficult to manage staffing levels, invest in new equipment, or forecast cash flow with any certainty. In a high-cost market like New York City, this volatility was not just a barrier to growth; it was a threat to the long-term stability and retention of their skilled team.
Strategy and Solution
To overcome these obstacles, we implemented our comprehensive CyberEngine™ Full-Service Growth system. This integrated strategy was designed to build a powerful, multi-channel digital ecosystem that would not only generate leads immediately but also establish long-term market authority. The approach was built on six core pillars working in synergy.
First, we launched a two-pronged paid advertising assault using Google Local Services Ads (LSAs) and traditional Google Ads. LSAs (pay-per-lead ads at the very top of Google) were deployed to capture the most urgent, high-intent customers—those needing immediate emergency repairs. The "Google Guaranteed" badge (a mark of trust showing a business is vetted by Google) associated with these ads instantly built trust and drove high-quality phone call leads. Simultaneously, our Google Ads campaigns targeted over 200 keywords related to customers in the consideration phase, such as those researching new system installations or routine maintenance, directing them to custom, high-conversion landing pages (web pages designed to turn visitors into leads).
Next, we executed a thorough Local SEO and reputation management overhaul. We completely optimized the client's Google Business Profile (a free tool to manage how your business appears on Google Search and Maps). We established an automated system to consistently request reviews from satisfied customers, creating a powerful flywheel effect (a self-reinforcing loop where small wins build momentum). This transformed their Google Maps presence from invisible to dominant in their key service areas.
The cornerstone of the strategy was a complete website redesign, transforming it into a mobile-first, conversion-optimized hub for all marketing traffic. The new site featured clear service pages, prominent call-to-action buttons, customer testimonials, and an integrated scheduling system. We also added live chat functionality to capture leads outside of normal business hours. This new digital asset was designed not just to inform, but to convert visitors into scheduled appointments efficiently.
Finally, to ensure complete transparency and enable data-driven decisions, we implemented full CRM integration and ad attribution. By connecting their customer relationship management system directly to the advertising platforms, we could track every lead from the initial ad click all the way through to a finalized, paid invoice. This crucial step provided precise, closed-loop reporting (a system that tracks a customer from first interaction to final sale), allowing us to calculate the exact return on investment (ROI) and continuously optimize the campaigns for maximum profitability.
Results
The 12-month campaign delivered a complete transformation of the client's business, turning their unpredictable revenue stream into a scalable, data-driven growth engine (a system for increasing revenue that can grow efficiently and is based on performance data). Our paid advertising campaigns (Google Ads & LSA) alone generated over $1.2 million in additional revenue. This revenue was well-distributed across their core offerings, with $485,000 from high-margin emergency repairs, $450,000 from new system installations, and a solid foundation of $265,000 from recurring maintenance contracts, showcasing a healthy and sustainable business mix.
This revenue was driven by a massive influx of high-quality leads from the paid channels. The campaigns took the client from virtually zero leads from paid advertising to a peak of 143 qualified leads in the 12th month of the campaign. The effectiveness of the ad targeting and landing pages was evident in the metrics: the average CTR (percentage of users who click on an ad after viewing it) was 7.8%, more than double the industry average of 3.8%. Furthermore, the dedicated landing page we built achieved a peak conversion rate (the percentage of visitors who become leads after viewing the page) of 34%. This remarkable efficiency allowed us to drive the average cost per lead (CPL) down progressively, from $153 in the early stages to just $103 by the end of the 12th month.
Beyond the impressive paid results, the campaign built a valuable long-term asset for the client. The intensive Local SEO work secured top-3 Google Maps rankings for a host of high-value keywords like "emergency AC repair" and "furnace installation" across their primary service areas in Brooklyn and Manhattan. This newfound organic dominance generated a consistent, secondary stream of leads and additional revenue that is not included in the $1.2M paid campaign total. This ensures the client will continue to see returns on this investment long after the initial campaign, cementing their position as a digital leader in their market.
Advertising Results Over The First 12 Months
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Claire Harrison
US
Aug 29, 2025
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Verified
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Damien Rhodes
US
Aug 26, 2025
Verified
Working with Violent Neuron has been a game changer. I’m extremely impressed by their professionalism, initiative and of course the results. Moreover, when setting future business and marketing goals they are always painfully honest about the stuff they can deliver and things that are unlikely to happen. So far, I don’t have any negative feedback.
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Matthew Lopez
US
Aug 19, 2025
Verified
Really capable marketing partner, they dialed our ads in very quickly. Over the last few months, I’ve been getting consistent leads for exactly the customers my company needs. Kudos to the entire team.
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Adam Howell
US
Aug 12, 2025
Verified
If you’re serious about growing your business, this marketing agency is definitely for you. Our initial goal was to grow aggressively over the next 2 - 3 years. I knew that to get there, we would have to invest heavily in marketing, especially advertising. It wasn’t easy to find a partner who could manage our significant ad budget (especially after I’d been burned multiple times in the past). Violet Neuron was recommended to us by a friend who also owns a contracting business. He had a lot of good things to say about them, and after only four months of working with them, I can wholeheartedly confirm all of it. The entire team approaches their work with ambition and professionalism. They’re very transparent and responsive. Our results improve every month: we now get 8 - 10 qualified leads daily. Almost half of them convert into customers (shoutout to my sales team, they’re doing a very good job).
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Lydia Gilbert
US
Jul 31, 2025
Verified
I recommend this company. They have been running our ads on Google and Facebook for over two years. Our company grew over 50% during this time. Very good lead quality - they even provided comprehensive sales training for our team!
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