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HVAC Company, NYC
How We Generated $1.2M in Revenue for a NYC HVAC Company
Industry
HVAC
Services
CyberEngine™ Full-Service Growth
Cumulative Results
$1.2M
Revenue Generated
Additional Metrics
976
Leads Generated
About the Client
This established HVAC contractor has been a trusted name in New York City for nearly two decades, building a loyal customer base through a steadfast commitment to quality workmanship and superior service. Their team of over 15 highly skilled, certified technicians specializes in the complex demands of urban HVAC systems, focusing primarily on the residential sector while also adeptly serving a portfolio of small commercial clients. Their expertise spans everything from emergency repairs in high-rise apartments and historic brownstones to full system installations and seasonal maintenance contracts for apartment building managers and local businesses.
Operating across the dense and diverse boroughs of Manhattan, Brooklyn, Queens, and the Bronx, the company prides itself on its premium service delivery. However, despite their deep technical knowledge and a solid reputation built on word-of-mouth, they found themselves at a significant disadvantage in the digital arena. They were struggling to compete against larger, more aggressive regional players who had invested heavily in online marketing. This digital gap meant they were invisible to the vast majority of New Yorkers searching for HVAC services online, effectively capping their growth potential in one of the nation's most lucrative markets.
Challenges
The client’s growth was being throttled by three critical and interconnected challenges. First, their digital storefront—the company website—was fundamentally broken. The outdated design was not optimized for mobile devices, alienating the majority of users who search on their phones. It loaded slowly, offered minimal information about their services, and lacked a clear, compelling call-to-action (a prompt designed to get a user to take a specific action). This poor user experience resulted in high bounce rates (the percentage of visitors who leave a webpage without taking an action) and, most critically, a failure to convert the few visitors they did get into qualified leads (potential customers who have been vetted as fitting the target profile). The site was a digital dead end, costing them potential revenue with every visit.
Second, their visibility in local search results was virtually non-existent. When potential customers typed high-intent keywords like "emergency HVAC repair NYC" or "air conditioner installation Brooklyn" into Google, the client was nowhere to be found, typically buried on the third page or beyond. This meant they were completely missing out on the crucial "Google 3-Pack" (the top three local business listings shown on a map in Google search results), ceding hundreds of valuable, ready-to-buy customers to their more visible competitors every month. Their lack of a local search presence rendered them invisible at the exact moment customers needed them most, making sustainable growth impossible.
Finally, these digital deficiencies resulted in dangerously inconsistent lead generation and unpredictable revenue streams. The company was caught in a "feast or famine" cycle, heavily reliant on seasonal peaks and unreliable word-of-mouth referrals. This lack of a predictable lead pipeline (a visual representation of where prospects are in the purchasing journey) made it incredibly difficult to manage staffing levels, invest in new equipment, or forecast cash flow with any certainty. In a high-cost market like New York City, this volatility was not just a barrier to growth; it was a threat to the long-term stability and retention of their skilled team.
Strategy and Solution
To overcome these obstacles, we implemented our comprehensive CyberEngine™ Full-Service Growth system. This integrated strategy was designed to build a powerful, multi-channel digital ecosystem that would not only generate leads immediately but also establish long-term market authority. The approach was built on six core pillars working in synergy.
First, we launched a two-pronged paid advertising assault using Google Local Services Ads (LSAs) and traditional Google Ads. LSAs (pay-per-lead ads at the very top of Google) were deployed to capture the most urgent, high-intent customers—those needing immediate emergency repairs. The "Google Guaranteed" badge (a mark of trust showing a business is vetted by Google) associated with these ads instantly built trust and drove high-quality phone call leads. Simultaneously, our Google Ads campaigns targeted over 200 keywords related to customers in the consideration phase, such as those researching new system installations or routine maintenance, directing them to custom, high-conversion landing pages (web pages designed to turn visitors into leads).
Next, we executed a thorough Local SEO and reputation management overhaul. We completely optimized the client's Google Business Profile (a free tool to manage how your business appears on Google Search and Maps). We established an automated system to consistently request reviews from satisfied customers, creating a powerful flywheel effect (a self-reinforcing loop where small wins build momentum). This transformed their Google Maps presence from invisible to dominant in their key service areas.
The cornerstone of the strategy was a complete website redesign, transforming it into a mobile-first, conversion-optimized hub for all marketing traffic. The new site featured clear service pages, prominent call-to-action buttons, customer testimonials, and an integrated scheduling system. We also added live chat functionality to capture leads outside of normal business hours. This new digital asset was designed not just to inform, but to convert visitors into scheduled appointments efficiently.
Finally, to ensure complete transparency and enable data-driven decisions, we implemented full CRM integration and ad attribution. By connecting their customer relationship management system directly to the advertising platforms, we could track every lead from the initial ad click all the way through to a finalized, paid invoice. This crucial step provided precise, closed-loop reporting (a system that tracks a customer from first interaction to final sale), allowing us to calculate the exact return on investment (ROI) and continuously optimize the campaigns for maximum profitability.
Results
The 12-month campaign delivered a complete transformation of the client's business, turning their unpredictable revenue stream into a scalable, data-driven growth engine (a system for increasing revenue that can grow efficiently and is based on performance data). Our paid advertising campaigns (Google Ads & LSA) alone generated over $1.2 million in additional revenue. This revenue was well-distributed across their core offerings, with $485,000 from high-margin emergency repairs, $450,000 from new system installations, and a solid foundation of $265,000 from recurring maintenance contracts, showcasing a healthy and sustainable business mix.
This revenue was driven by a massive influx of high-quality leads from the paid channels. The campaigns took the client from virtually zero leads from paid advertising to a peak of 143 qualified leads in the 12th month of the campaign. The effectiveness of the ad targeting and landing pages was evident in the metrics: the average CTR (percentage of users who click on an ad after viewing it) was 7.8%, more than double the industry average of 3.8%. Furthermore, the dedicated landing page we built achieved a peak conversion rate (the percentage of visitors who become leads after viewing the page) of 34%. This remarkable efficiency allowed us to drive the average cost per lead (CPL) down progressively, from $153 in the early stages to just $103 by the end of the 12th month.
Beyond the impressive paid results, the campaign built a valuable long-term asset for the client. The intensive Local SEO work secured top-3 Google Maps rankings for a host of high-value keywords like "emergency AC repair" and "furnace installation" across their primary service areas in Brooklyn and Manhattan. This newfound organic dominance generated a consistent, secondary stream of leads and additional revenue that is not included in the $1.2M paid campaign total. This ensures the client will continue to see returns on this investment long after the initial campaign, cementing their position as a digital leader in their market.
Paid Marketing Results Over 12 Months
Excellent
Based on 32 reviews
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Ryan Campbell
US
Jul 8th, 2025
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Verified
They are very knowledgeable and quick to respond. Very easy to work with and super effective. Last year alone, they got us over 780 qualified leads. The only thing you need to know - they make us a lot of money.
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Excellent
Based on 32 reviews
Brian Moreno
US
Jul 7th, 2025
Verified
We switched from a different agency a few months ago and the difference has been truly remarkable. During our kick-off call, we were given a clear growth path with measurable timelines and targets. Violet Neuron now assists us with online advertising and SEO, and we've already seen a significant increase in leads and calls compared to the same period last year (without increasing our ad budget). What's more, they set up some sort of "automation" system for us, and we've started receiving more positive reviews daily from our existing customers. Our next goal is to focus more on high-ticket jobs. I'm very confident that with such an amazing marketing partner the sky's the limit. Keep up the good work! PS: The only thing I'd improve is simplifying some of the reports. Honestly, I don't have time to read all of it. But aside from that, 5 stars!
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Excellent
Based on 32 reviews
Kylie Cummings
US
Jun 26th, 2025
Verified
Absolutely thrilled with the outstanding marketing services provided by Violet Neuron. The entire team is very knowledgeable and helpful. You can immediately see that they really care about our results. What surprised me was the lightning-fast onboarding process, our ads were up and running in less than three days. They provide measurable results - in our custom marketing portal, I can see exactly how many leads and calls we get, and how much money we make at any given time. We couldn't be more pleased.
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Excellent
Based on 32 reviews
Miguel Rodriguez HVAC
US
Jun 24th, 2025
Verified
I have the pleasure of working with these world-class marketers and they keep our phones ringing Monday through Saturday, all 6 of our crews almost fully booked. Wouldn't pick any other agency, hands down.
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Excellent
Based on 32 reviews
Jordan Harrington
US
Jun 18th, 2025
Verified
We've been with Violet Neuron agency for over 6 months now and my plumbing business has never been busier. They built us a real sharp-looking website, handled all the local SEO stuff (which I didn't know much about) and started running Google Ads for us. Just last month alone, they got us over 90 calls and form submissions. We ended up closing around 60% of them, a lot of solid jobs, like water heater installs and even some commercial gigs. Got a lot of premium emergency calls, maintenance contracts, you name it. Big shoutout to Max (he's their Chief of growth) who personally reached out to us in 2024 and convinced us to partner up. He saw the potential in our company and he sure wasn't wrong. Glad we listened. We'll keep working with these folks for as long as we can. I couldn't recommend them more.
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