How We Generated 739 Leads and $2.11 Million for a Los Angeles Remodeler

The client selected our CyberEngine™ Full-Service Growth program—a unified marketing operating system that integrates paid ads, local SEO, website optimization, and reputation management into a consistent growth rhythm. We began with a measurement plan tied directly to revenue, ensuring that success was defined by booked projects rather than vanity metrics like clicks or impressions. We set north-star metrics—primary targets that guide all activities—for inquiries, qualified appointments, and closed revenue, aligning marketing objectives with operational capacity.

We created a single source of truth by connecting analytics tools with the client’s CRM (Customer Relationship Management) system. Dynamic call tracking assigned each phone call to its originating campaign, while Local Services Ads leads were automatically synced. Every form submission and chat interaction was tracked, and attribution—the method of assigning credit for a lead to a specific source—was standardized. Weekly scorecards replaced scattered reports, and speed-to-lead protocols, including instant missed-call alerts, ensured that inquiries received a rapid response.

In Google Ads, campaigns were rebuilt around service intent—the specific reason someone is searching. We replaced broad matches with tighter match types to control relevance, expanded negative keyword lists to filter out poor-quality searches, refreshed ad copy, and redesigned landing pages to boost quality score (Google’s measure of ad relevance and landing page experience) and conversion rate (the percentage of visitors who become leads). Campaign schedules were aligned with peak browsing hours, brand terms were protected, and internal bidding conflicts were removed.

For Local Services Ads, we optimized profile details, refined service categories, and increased review velocity—the rate at which new customer reviews are collected. We implemented lead-dispute workflows to remove spam or mismatched jobs, and we trained office staff to answer promptly and qualify prospects consistently. Recorded calls were monitored to reinforce best practices and improve appointment-setting skills.

The website and local SEO received a full overhaul. Pages were rebuilt for faster load times and clear messaging. Dedicated service pages, neighborhood-focused content, and detailed project galleries improved relevance and engagement. The Google Business Profile—the listing that powers Google Maps—was strengthened for map-pack visibility, a key source of high-intent leads. Schema markup (structured code that helps search engines understand page content) and improved internal linking boosted topical authority. Prominent proof elements—licenses, process visuals, and warranties—were made impossible to miss.

Finally, we launched Meta (Facebook) retargeting to re-engage past visitors. Offers promoted design consultations and a downloadable remodeling guide. A/B tests compared ad variations to find top performers, frequency caps prevented overexposure, and always-on campaigns kept the brand visible. Email follow-up sequences nurtured leads with project timelines, budgeting insights, and portfolio highlights.