Media Buyer

Position brief:

We are looking for a media buyer to engineer and execute successful online advertising campaigns across  Google and Microsoft for our clients.

We are looking for an ambitious, hardworking and meticulous individual who is hungry to succeed and help our clients win. In exchange, we can offer fantastic atmosphere, top-level working conditions and generous compensation.
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Responsibilities:

• Executing tests, collecting, and analyzing data, identifying trends and insights to achieve maximum ROI in paid search campaigns.
• Tracking, reporting, and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns.
• Managing campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion, and optimization.
• Research and analyze competitor advertising links and dive into monthly insights and trends.
• Collaborate with the Account Management team members to understand clients’ KPIs and develop, execute, and report on marketing performance to align with these goals, set benchmarks and present findings.
• Produce reports for Account Management team (e.g. dashboards).
• Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors.
• Find ways to reduce risk of click fraud.
• Keep abreast of PPC and SEM trends.
  

Requirements:

• BS/MS degree in Marketing/Digital Media or a quantitative, test-driven field.
• Minimum 5 years’ experience as a successful PPC Manager or Digital Marketing Specialist.
• Google Ads certification.
• Extensive experience in data analysis and reporting.
• Familiarity with A/B and multivariate experiments.
• Facilitate A/B testing to ensure optimization, targeting and marketing goals align with business objectives.
• Stay current on latest trends, technologies, practices, and methods to continually seek innovative approaches to challenges and deepen engagement with audiences.
• Familiarity with multiple ad platforms (e.g. Google, Youtube, Facebook, Microsoft) is preferred.
• Working knowledge of analytics tools (Google Analytics, etc.) and market research tools (Semrush, Similarweb, etc.).
• Understanding of HTML and XML is a plus.
• Proficient in MS Office (particularly Excel).
• Excellent communication skills.
• Analytical thinking with strong math skills.

Compensation and benefits:

• Very competitive compensation and commission structure.
• 401(k).
• Health insurance.
• Vision insurance.
• Dental insurance.
• Paid time off.
• Regular courses, trainings and workshops sponsored by the company.

If you are interested, kindly use the button below to send us an email with your CV attached. After approval, one of our team members will reach out to you to schedule an online interview.

Thank you.

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