Media Buyer

Position Brief

As a Media Buyer, you will be responsible for planning, launching, managing, and optimizing paid advertising campaigns for our clients. You will analyze campaign performance, conduct keyword and competitor research, develop testing strategies, monitor budgets, and continuously identify opportunities to improve results.

You will work closely with our Account Management team to understand each client’s business objectives and translate them into effective paid media strategies. Using campaign data, market research, and structured experimentation, you will make informed decisions designed to improve lead quality, cost efficiency, and overall campaign performance.

The ideal candidate has extensive hands-on experience with paid search, strong analytical and quantitative skills, exceptional attention to detail, and a thorough understanding of digital advertising and marketing analytics.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Microsoft Advertising.
• Analyze campaign and conversion data to identify trends, performance issues, and opportunities for improvement.
• Optimize campaigns based on key performance indicators, including lead volume, lead quality, cost per lead, conversion rate, and return on advertising spend.
• Conduct comprehensive keyword, search term, competitor, and market research.
• Develop and test campaign structures, bidding strategies, targeting, ad copy, and landing pages.
• Plan and execute A/B and multivariate tests to continuously improve campaign performance.
• Monitor advertising budgets, pacing, forecasts, and monthly spend.
• Analyze website and landing page performance using analytics and conversion data.
• Monitor conversion tracking and attribution to ensure accurate performance measurement.
• Identify and mitigate click fraud, invalid traffic, and other sources of inefficient advertising spend.
• Prepare detailed performance reports and communicate key findings and recommendations to Account Management.
• Collaborate with Account Management to establish performance benchmarks and align campaigns with client objectives.
• Research competitors, industry trends, and changing market conditions to identify new opportunities.
• Maintain high standards of campaign organization, documentation, tracking accuracy, and quality control.
• Stay current with developments in paid media, analytics, automation, AI, and advertising technology.
  

Requirements

• Bachelor’s or master’s degree in Marketing, Advertising, Business, Economics, or a related field.
• 5+ years of professional experience managing PPC and paid search campaigns.
• Extensive hands-on experience with Google Ads.
• Google Ads certification.
• Strong understanding of paid search strategy, campaign architecture, bidding, keyword management, targeting, and optimization.
• Strong knowledge of conversion tracking, attribution, and marketing analytics.
• Experience with A/B testing and conversion optimization.
• Advanced analytical and quantitative skills.
• Proficiency with Google Analytics and related measurement tools.
• Experience with competitive research tools such as Semrush and Similarweb.
• Advanced spreadsheet and data analysis skills.
• Strong mathematical, logical, and problem-solving skills.
• Exceptional attention to detail and commitment to accuracy.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience managing paid advertising campaigns for local service businesses.
• Experience with Microsoft Advertising.
• Familiarity with Meta Ads, YouTube, and other paid media platforms.
• Experience with landing page and conversion rate optimization.
• Experience with call tracking, CRM integrations, and lead attribution.
• Working knowledge of HTML and XML.

Compensation and Benefits

• Competitive compensation and performance-based incentives.
• 401(k).
• Health insurance.
• Dental insurance.
• Vision insurance.
• Paid time off.
• Company-sponsored courses, training, and professional development.
• Remote work.

Apply

If you believe your experience and qualifications make you a strong fit for this position, we would like to hear from you.

Submit your resume using the button below. If your qualifications align with what we are looking for, a member of our team will contact you to arrange an online interview.