Law Firm, NYC

How we helped NYC law firm to increase monthly calls & appts by over 425% with no budget changes

Industry

Law Firm, Personal Injury

Services

CyberGene™ advertising

Cumulative Results

957
Calls and Appts. (as of today)

Additional Metrics

-81.1%
Decrease in Cost per Call

About the Client

Our client is a local law firm based in New York, specializing in personal injury cases. They help their clients in a wide range of areas like transportation accidents, pedestrian accidents, medical malpractice, workplace accidents and many more.   

They had been already working with a big PPC agency for 2 years. However, the results were far from satisfying. Since they had been planning to expand their firm to over 10 lawyers in the near future, they decided to choose our agency to help them generate more customers and revenue.

Challenges

Personal injury space is very competitive, especially in a city like New York. This applies to Google Ads as well. The cost per click can easily reach $30-$60. If the campaign is managed well, it is not a problem. Every personal injury customer can be worth tens or hundreds of thousands of dollars for our law firm.

Sadly, our client was neglected by the previous agency. We “inherited” a poorly managed campaign that was wasting thousands of dollars every single month. Below are the average numbers we inherited.

“LAST 30 DAYS” RESULTS - PREVIOUS AGENCY
Monthly ad budget: $12,000
CPC (cost per click): $83
Clicks: 144
Website conversion rate: 8% (that was unacceptable)
Leads: 12 (calls and form submissions)
Cost per lead: $1,000 (that was even more outrageous)

Strategy and Solution

After a long analysis, we’ve concluded that trying to save the current campaign was a futile task. A decision was made to engineer a new approach from scratch. Using professional market research tools, industry best practices and our extensive experience in legal industry, we’ve designed multiple laser-targeted campaigns with over 25 precisely organized ad groups in each of them.

Our goal was to decrease cost per click by increasing relevancy (extremely important for Google algorithms). Additionally, we’ve created a dedicated set of well-optimized landing pages to increase website conversion rate. 

We have utilized Google’s machine learning to optimize the campaign. Every single week, our team was analyzing the data, working on negative keywords, targeting and opportunities to expand.

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Results

After 3 months of running the new campaign, the results were very optimistic.

RESULTS - OUR NUMBERS DURING THE 3RD MONTH
Monthly ad budget: $12,000
CPC (cost per click): $48
Clicks: 264
Website conversion rate: 25.4%
Leads: 67 (calls and form submissions, highly qualified)
Cost per lead: $189

We’ve decreased CPC from $83 to $48 per click. A dramatic increase in website conversion rate (from 8% to a whopping 25.4%) allowed us to decrease cost per call/form submission from $1,000 to $189 each. Our client is extremely satisfied. The customers we’ve delivered contributed in a substantial way to their bottom line (every call potentially worth tens of thousands, in some cases even hundreds of thousands of dollars). We continue to deliver and optimize every single month, being grateful for the opportunity to work with such a professional and friendly client.

Excellent

Based on 36 reviews

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Adam Howell

US

Aug 12th, 2025

Verified

If you’re serious about growing your business, this marketing agency is definitely for you. Our initial goal was to grow aggressively over the next 2 - 3 years. I knew that to get there, we would have to invest heavily in marketing, especially advertising. It wasn’t easy to find a partner who could manage our significant ad budget (especially after I’d been burned multiple times in the past). Violet Neuron was recommended to us by a friend who also owns a contracting business. He had a lot of good things to say about them, and after only four months of working with them, I can wholeheartedly confirm all of it. The entire team approaches their work with ambition and professionalism. They’re very transparent and responsive. Our results improve every month: we now get 8- 10 qualified leads daily. Almost half of them convert into customers (shoutout to my sales team, they’re doing a very good job).

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Excellent

Based on 36 reviews

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Lydia Gilbert

US

Jul 31st, 2025

Verified

I recommend this company. They have been running our ads on Google and Facebook for over two years. Our company grew over 50% during this time. Very good lead quality - they even provided comprehensive sales training for our team!

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Excellent

Based on 36 reviews

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Mark Jordan

US

Jul 29th, 2025

Verified

The whole team at Violet Neuron consistently overdelivers. Outstanding work, at least 100 qualified leads per month like clockwork over the past six months. We've gained countless high-value customers, especially installations, which are our most profitable segment. They’re truly our growth partner, and I trust them completely with our marketing budget. Even when something doesn’t go as planned, they communicate honestly which I really appreciate.

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Excellent

Based on 36 reviews

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Patrick Chambers

US

Jul 10th, 2025

Verified

I've been working with Violet Neuron for over 2 years now, and they've never let me down. Their performance is top-notch, even with many aggressive competitors in our area. We've had a few bumps along the way, but the entire marketing team always goes the extra mile to ensure that all our crews stay booked. Many agencies do just the bare minimum, it's really hard to find an effective one. I'm lucky I found one, and they have my support.

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Excellent

Based on 36 reviews

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Ryan Campbell

US

Jul 8th, 2025

Verified

They are very knowledgeable and quick to respond. Very easy to work with and super effective. Last year alone, they got us over 780 qualified leads. The only thing you need to know - they make us a lot of money.

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