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Law Firm, NYC
How we helped NYC law firm to increase monthly calls & appts by over 425% with no budget changes
Industry
Law Firm, Personal Injury
Services
CyberGene™ advertising
Cumulative Results
957
Calls and Appts. (as of today)
Additional Metrics
-81.1%
Decrease in Cost per Call
About the Client
Our client is a local law firm based in New York, specializing in personal injury cases. They help their clients in a wide range of areas like transportation accidents, pedestrian accidents, medical malpractice, workplace accidents and many more.
They had been already working with a big PPC agency for 2 years. However, the results were far from satisfying. Since they had been planning to expand their firm to over 10 lawyers in the near future, they decided to choose our agency to help them generate more customers and revenue.
Challenges
Personal injury space is very competitive, especially in a city like New York. This applies to Google Ads as well. The cost per click can easily reach $30-$60. If the campaign is managed well, it is not a problem. Every personal injury customer can be worth tens or hundreds of thousands of dollars for our law firm.
Sadly, our client was neglected by the previous agency. We “inherited” a poorly managed campaign that was wasting thousands of dollars every single month. Below are the average numbers we inherited.
“LAST 30 DAYS” RESULTS - PREVIOUS AGENCY
Monthly ad budget: $12,000
CPC (cost per click): $83
Clicks: 144
Website conversion rate: 8% (that was unacceptable)
Leads: 12 (calls and form submissions)
Cost per lead: $1,000 (that was even more outrageous)
Strategy and Solution
After a long analysis, we’ve concluded that trying to save the current campaign was a futile task. A decision was made to engineer a new approach from scratch. Using professional market research tools, industry best practices and our extensive experience in legal industry, we’ve designed multiple laser-targeted campaigns with over 25 precisely organized ad groups in each of them.
Our goal was to decrease cost per click by increasing relevancy (extremely important for Google algorithms). Additionally, we’ve created a dedicated set of well-optimized landing pages to increase website conversion rate.
We have utilized Google’s machine learning to optimize the campaign. Every single week, our team was analyzing the data, working on negative keywords, targeting and opportunities to expand.
Results
After 3 months of running the new campaign, the results were very optimistic.
RESULTS - OUR NUMBERS DURING THE 3RD MONTH
Monthly ad budget: $12,000
CPC (cost per click): $48
Clicks: 264
Website conversion rate: 25.4%
Leads: 67 (calls and form submissions, highly qualified)
Cost per lead: $189
We’ve decreased CPC from $83 to $48 per click. A dramatic increase in website conversion rate (from 8% to a whopping 25.4%) allowed us to decrease cost per call/form submission from $1,000 to $189 each. Our client is extremely satisfied. The customers we’ve delivered contributed in a substantial way to their bottom line (every call potentially worth tens of thousands, in some cases even hundreds of thousands of dollars). We continue to deliver and optimize every single month, being grateful for the opportunity to work with such a professional and friendly client.
Ongoing results year to date (YTD)
Excellent
Based on 28 reviews
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Jordan Harrington
US
Jun 18th, 2025
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Verified
We've been with Violet Neuron agency for over 6 months now and my plumbing business has never been busier. They built us a real sharp-looking website, handled all the local SEO stuff (which I didn't know much about) and started running Google Ads for us. Just last month alone, they got us over 90 calls and form submissions. We ended up closing around 60% of them, a lot of solid jobs, like water heater installs and even some commercial gigs. Got a lot of premium emergency calls, maintenance contracts, you name it. Big shoutout to Max (he's their Chief of growth) who personally reached out to us in 2024 and convinced us to partner up. He saw the potential in our company and he sure wasn't wrong. Glad we listened. We'll keep working with these folks for as long as we can. I couldn't recommend them more.
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Excellent
Based on 28 reviews
Natalie Powell
US
Jun 17th, 2025
Verified
Love working with Violet Neuron, they get us 20-40 roofing jobs monthly depending on the season, the entire team is world-class and very responsive. 😉
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Excellent
Based on 28 reviews
Eric Robertson Jr.
US
Jun 15th, 2025
Verified
Recently started working with Violet Neuron and honestly couldn't be happier. They onboarded us in 24h and our Google Ads were live in just 48h (!!!). We started receiving calls from new customers in literally 3 business days.
Previously, we worked with a different agency that took over 3 weeks to get our campaigns live. It was a joke and now I know there's a much more efficient way to do things. I've already recommended Violet Neuron to two other construction companies. Highly recommend!
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Excellent
Based on 28 reviews
Cole Adams
US
Jun 11th, 2025
Verified
I highly recommend this agency. Their advertising programs have been very effective and have played a key role in helping us attract new clients in the remodeling space. These days, we get a steady stream of calls each week from people interested in bathroom and kitchen remodeling.
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Excellent
Based on 28 reviews
Emilio Serrano
US
Jun 9th, 2025
Verified
I am very satisfied with the results, we have been working with VNA for some time and they deliver many good customers, especially high-ticket jobs like water heaters, 5 stars
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