Bankruptcy Law Firm, NYC

How we generated 272 calls and form submissions in the last 90 days for a bankruptcy law firm

Industry

Bankruptcy Law Firm

Services

CyberGene™ advertising

Cumulative Results

578
Calls and Appts. (as of today)

Additional Metrics

23.2%
Website Conversion Rate

About the Client

Our client is a bankruptcy law firm located in New York City. Having multiple brilliant attorneys, they have extensive experience representing businesses and individuals in bankruptcy and reorganization matters including court restructurings, settlements, as well as chapter 7, 11 and 13 bankruptcy proceedings. Since the COVID pandemic disrupted multiple industries, they have decided to diversify their marketing and use Google Ads to acquire more customers.

In 2021, our agency has been recommended to them by one of our clients, who had been very satisfied with the results we have provided for him. After the initial strategy call, they have decided to use our help.

Challenges

Since we work with businesses operating in very competitive industries (legal, dental and plastic surgery), one would argue that always the initial challenge is dealing with numerous rivals and, as a result, higher advertising cost. That is true for most agencies, which work with countless types of businesses and do not have any industry-specific insights. However, since our agency is laser-focused, we have unparalleled experience in advertising legal services and can easily outperform our competitors.

The actual challenge in our case was the fact that our client hadn’t been using Google advertising for years. The account’s data was extremely old and not very useful to Google’s machine learning algorithms. This is why we have decided to redesign everything from scratch and use every single tool at our disposal to ensure that the optimization is as smooth as possible. Since Google needs conversion data to increase the conversion rate and decrease the cost, we had to act quickly and strategically to make sure that our client gets the results in a timely manner.

Strategy and Solution

Over the years, we have developed a sophisticated and battle-tested process called CyberGene™ that we currently use to help our clients grow their business (with certain modifications depending on the client).

First, we conducted in-depth market research using big data research tools (like Semrush, SimilarWeb, among others). We combined the initial information gathered during the strategy session with our client with thousands of data points related to competitive landscape and campaign planning. At this point, we could engineer the initial strategy and set KPIs (key performance indicators - i.e. how much do we want to pay for a click, call, appointment, etc.).

Next, it was time to design a new set of campaigns. Our team has decided to create 3 campaigns with dozens of relevant and tightly-themed ad groups. Using the data we had acquired, our extensive experience and Google’s best practices, we’ve added over 160 buyer-intent keywords, ensuring a full coverage of potential search terms. In other words, we made sure that every single time someone looks for a bankruptcy lawyer in our client’s operating area, they see our ads. Regardless of the words users use to do so. 

Additionally, we have set up a proper conversion tracking system. Every single time someone clicks the ad and calls our client (or submits a form), it is precisely registered (using industry-leading external software) and attributed to the ad that has generated the action. In this way, Google’s machine learning algorithm knows which ads work and can optimize the account, generating more calls/appointments and decreasing the advertising cost over time.

Subsequently, our team has designed 3 conversion-focused landing pages. One of the main reasons our advertising campaigns are so successful is using dedicated micro-pages that guide users to take only one of two actions: make a call or submit a form. Using industry-leading software and persuasive copywriting, we can dramatically increase website conversion rate. It allows us to generate 2-3x more calls and form submissions within the same ad budget.

Last but not least, we launched the campaigns. At this point, our advertising team has been carefully observing the performance and analyzing incoming data. When dealing with online advertising, it is of utmost importance to be able to interpret the data and quickly draw accurate conclusions. Not only is our whole team formally certified by Google to do so, but we constantly hone our analytical skills using different courses and certifications.

Partner With Us

Results

We can usually see the initial results within the first 24-48 hours. That was the case this time as well. The phone started ringing the next day, making our client very excited. We’ve started with an ad budget of $3,000/month.  In the first month, we’ve generated 34 qualified calls and appointments at a cost of around $84/lead. Each one of them can be potentially worth thousands of dollars to our client. 

Since then, we’ve gradually increased the monthly ad budget (as instructed by our client since they had been extremely satisfied with the number of new customers generated). As you can see below, the cost per lead decreased to around $71.28 in November 2021. Our client is exceptionally content, and we continue to deliver amazing results, being grateful for the opportunity to work together.

Excellent

Based on 32 reviews

Trustpilot logo

Ryan Campbell

US

Jul 8th, 2025

Verified

They are very knowledgeable and quick to respond. Very easy to work with and super effective. Last year alone, they got us over 780 qualified leads. The only thing you need to know - they make us a lot of money.

Showing last 5 reviews

Showing last review

Excellent

Based on 32 reviews

Trustpilot logo

Brian Moreno

US

Jul 7th, 2025

Verified

We switched from a different agency a few months ago and the difference has been truly remarkable. During our kick-off call, we were given a clear growth path with measurable timelines and targets. Violet Neuron now assists us with online advertising and SEO, and we've already seen a significant increase in leads and calls compared to the same period last year (without increasing our ad budget). What's more, they set up some sort of "automation" system for us, and we've started receiving more positive reviews daily from our existing customers. Our next goal is to focus more on high-ticket jobs. I'm very confident that with such an amazing marketing partner the sky's the limit. Keep up the good work! PS: The only thing I'd improve is simplifying some of the reports. Honestly, I don't have time to read all of it. But aside from that, 5 stars!

Showing last 5 reviews

Showing last review

Excellent

Based on 32 reviews

Trustpilot logo

Kylie Cummings

US

Jun 26th, 2025

Verified

Absolutely thrilled with the outstanding marketing services provided by Violet Neuron. The entire team is very knowledgeable and helpful. You can immediately see that they really care about our results. What surprised me was the lightning-fast onboarding process, our ads were up and running in less than three days. They provide measurable results - in our custom marketing portal, I can see exactly how many leads and calls we get, and how much money we make at any given time. We couldn't be more pleased.

Showing last 5 reviews

Showing last review

Excellent

Based on 32 reviews

Trustpilot logo

Miguel Rodriguez HVAC

US

Jun 24th, 2025

Verified

I have the pleasure of working with these world-class marketers and they keep our phones ringing Monday through Saturday, all 6 of our crews almost fully booked. Wouldn't pick any other agency, hands down.

Showing last 5 reviews

Showing last review

Excellent

Based on 32 reviews

Trustpilot logo

Jordan Harrington

US

Jun 18th, 2025

Verified

We've been with Violet Neuron agency for over 6 months now and my plumbing business has never been busier. They built us a real sharp-looking website, handled all the local SEO stuff (which I didn't know much about) and started running Google Ads for us. Just last month alone, they got us over 90 calls and form submissions. We ended up closing around 60% of them, a lot of solid jobs, like water heater installs and even some commercial gigs. Got a lot of premium emergency calls, maintenance contracts, you name it. Big shoutout to Max (he's their Chief of growth) who personally reached out to us in 2024 and convinced us to partner up. He saw the potential in our company and he sure wasn't wrong. Glad we listened. We'll keep working with these folks for as long as we can. I couldn't recommend them more.

Showing last 5 reviews

Showing last review

Would you like to learn more?

Schedule a free Business Growth Consultation with our team. Together, we’ll assess your current business situation, define your goals, craft a tailored growth plan, and determine if our agency is the ideal partner to help you achieve success.

Schedule Your Free Consultation