DUI Lawyer, Philadelphia

How we generated 204 calls and appointments for a DUI lawyer in the last 8 months using a brand-new Google account

Industry

Lawyer, DUI

Services

CyberGene™ advertising

Cumulative Results

261
Calls and Appts. (as of today)

Additional Metrics

34.5%
Website Conversion Rate

About the Client

Our client is a well-known DUI lawyer located in Philadelphia. Since he has been practicing for a long time, his business was built mainly using traditional marketing channels: word of mouth and referrals. However, feeling the pressure of the rapidly changing industry landscape and growing competition, he has decided to expand and started using Google Ads.

After trying to do it by himself and initial failure, our agency has been hired to create and manage all of the campaigns, for which we are very grateful.

Challenges

The main challenge the client had been facing before hiring our agency was lack of time. Due to the busy nature of this profession, running Google Ads while serving his clients was a tough plan to execute.

The number of changes introduced by Google to Google Ads every single quarter is overwhelming. To keep up with all of the updates and changes to the functionality/algorithm, one needs to constantly educate themselves on a weekly basis

Moreover, since DUI clients can be worth thousands or even tens of thousands of dollars, online competition is fierce. If an advertiser doesn’t optimize every single component of the campaign, the cost will skyrocket. That is what happened to our client before hiring us. The cost per call/form submission at one point got as high as $426 (which is totally unacceptable).

Strategy and Solution

After our initial consultation with the client, we’ve decided to pause the previous campaign and build the new one from the ground up. Our strategy had three parts.

Firstly, the campaign. We’ve completed extensive competitive research using big data tools. Using Google best practices and our extensive experience, we’ve designed 3 campaigns, each consisting of over 20 precisely targeted ad groups. Using Google Keyword Planner and other tools, we made sure that our targeting covers every essential “purchase-intent” keyword. That way, we can ensure that our client will have a chance to acquire every possible lead in his area.

Secondly, the landing page. One of the typical mistakes made by advertisers is running ads to general websites. Why? Because the conversion rate is usually extremely low. The user has dozens of potential options to choose from. We need a dedicated landing page that allows a user to do one of two things: submit a form or make a phone call. Additionally, if the design and copywriting are very persuasive, the conversion rate can reach anywhere between 25-40%. That is exactly what we have done.

Lastly, the optimization. After launching the campaign, we’ve been carefully observing the performance. Contrary to many I-live-in-the-past agencies, we have fully embraced Google’s machine learning and smart bidding. Our whole team is certified by Google to use all of the new technologies to drastically improve performance. We can easily outperform most of the advertisers using manual bidding, thus providing our clients with unmatched results. Moreover, we use multiple tools, like Hotjar, to scientifically optimize landing pages using heatmaps and other solutions. 

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Results

Within the first 30 days, we have generated 24 highly-qualified calls and appointments potentially worth anywhere between $2,000-$6,000 each for our client. In the following months, we’ve been optimizing the campaign and landing page. It resulted in a gradual decrease in CPC (average $24.34 last month) and an increase in landing page conversion rate to over 34% (which is a big success). Our client is fully satisfied and wishes to continue our cooperation next year, for which we are very grateful.

Excellent

Based on 36 reviews

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Adam Howell

US

Aug 12th, 2025

Verified

If you’re serious about growing your business, this marketing agency is definitely for you. Our initial goal was to grow aggressively over the next 2 - 3 years. I knew that to get there, we would have to invest heavily in marketing, especially advertising. It wasn’t easy to find a partner who could manage our significant ad budget (especially after I’d been burned multiple times in the past). Violet Neuron was recommended to us by a friend who also owns a contracting business. He had a lot of good things to say about them, and after only four months of working with them, I can wholeheartedly confirm all of it. The entire team approaches their work with ambition and professionalism. They’re very transparent and responsive. Our results improve every month: we now get 8- 10 qualified leads daily. Almost half of them convert into customers (shoutout to my sales team, they’re doing a very good job).

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Excellent

Based on 36 reviews

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Lydia Gilbert

US

Jul 31st, 2025

Verified

I recommend this company. They have been running our ads on Google and Facebook for over two years. Our company grew over 50% during this time. Very good lead quality - they even provided comprehensive sales training for our team!

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Excellent

Based on 36 reviews

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Mark Jordan

US

Jul 29th, 2025

Verified

The whole team at Violet Neuron consistently overdelivers. Outstanding work, at least 100 qualified leads per month like clockwork over the past six months. We've gained countless high-value customers, especially installations, which are our most profitable segment. They’re truly our growth partner, and I trust them completely with our marketing budget. Even when something doesn’t go as planned, they communicate honestly which I really appreciate.

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Excellent

Based on 36 reviews

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Patrick Chambers

US

Jul 10th, 2025

Verified

I've been working with Violet Neuron for over 2 years now, and they've never let me down. Their performance is top-notch, even with many aggressive competitors in our area. We've had a few bumps along the way, but the entire marketing team always goes the extra mile to ensure that all our crews stay booked. Many agencies do just the bare minimum, it's really hard to find an effective one. I'm lucky I found one, and they have my support.

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Excellent

Based on 36 reviews

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Ryan Campbell

US

Jul 8th, 2025

Verified

They are very knowledgeable and quick to respond. Very easy to work with and super effective. Last year alone, they got us over 780 qualified leads. The only thing you need to know - they make us a lot of money.

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